For the research completed I am now going to put together my information to present my finding, I will do this by using a presentation to inform viewers of our group product and also present the audience research collected.
Slide #1
This slide mainly will focus on introducing the topic and what the presentation will be about. To make sure that the presentation is formal I will need to insure when speaking that I keep good eye contact. In addition to this I will also need to insure that I introduce the topic and myself, brief summary of what presentation consists of.
Notes
- Introduce myself to the individuals and also the topic heading
- Provide a brief summary of what the presentation will look at and what will be based on.
This will be something like "I will be discussing the research I have collected and also from my research the decisions that as a group we selected, the research completed will look into Zeus Sport target audience, target market, future development for Zeus Sports competitors."
Slide #2
This section of my presentation looks into the research completed for the target audience, it looks into the different headings as shown below and I have include graphs and statistics that I gained from the different types of research methods such as websites:
Slide #3
This slide within the presentation looks at the target market for Zeus sport from the research used as shown below:
Notes/Instructions
- Begin by introducing the heading and then move onto the first heading this being the market segment with the research gained use reference to the secondary research and explain Zeus Sport and where it belongs in the Market Segment.
- Move onto the market growth of the product and talk about the development the market has been made in reference to the graph and show the success it has made and what this means in relation to Zeus Sport
Slide #4
This slide looks into the future development of Zeus sport from the research that I have gained, looking at the presentation below I am able to see that the information looks into Zeus Sport introducing new flavors and also a different type of energy drink, this being the the Sport BOOSTER.
- Discuss the research and where I gained it - this being from the books I looked at and what I learnt from the books used
- Move onto discussing how these decisions for the future of Zeus Sport will be beneficial.
- Briefly go over the how useful the books from the library were and what they meant for the research.
Slide #5
This slide within the presentation looks at the competitors for Zeus sport from the research used as shown below:
Notes/Instructions
For this section of the presentation make sure to talk about the following aspects:
- Competitor 1 - Lucozade, what the business is, what product it provides and also statistics from research supporting the success of the business.
- Competor 2 - Powerade what the business is, what product it provide
- Discuss the success using the secondary research gained that is shown on the bottom of the slide fro lucozade, briefly mention coco cola.
- Discuss the advert shown on right hand of the slide and how effective is, in addition to that talk about the different methods that the competitors appeal to consumers. (Make sure to include the social networking as a method of gaining the interest of the audience)
How we are going to market our product
Our advert promotes the energy drink ZEUS Sport.
What defines our product is that it is an all-natural stimulant. It will include ingredients as guana and Caffeine. This will allow our product to differentiate in contrast to other energy drinks. We will be providing the options for individuals to be able to purchase either a can or a bottle depending on their interest. This will insure that our product is able to reach the consumers requirements.
Our target market for Zeus Sport will be mainly focused on individuals who regularly participate in sport or individuals who just want to purchase a drink. We will be targeting to both male and female consumers. The age group that we will be targeting towards is from 13 and older.
The advert will be a realist narrative and will focus on two characters, this being Gift and Daniel. The advertisement will include persuasive techniques; we will do this to insure that we are able to gain the interest of our consumers. We will do this by the use of a slogan or even a jingle. Our group slogan for the product will be “live it longer… the extension energy drink” we have decided to use this as it supports our TV advertising in terms of Gift and Daniel’s performance when consuming either water or Zeus Sport.
The price that we have set for our product is £1.60, the product will appear in many supermarkets. Our decision to air our TV advertising will be on Sky and Sky Sports.
The period of time that it will air at 5pm and onwards. Our production will be at an affordable budget, it will consist of only two characters, and we will only be using one camera.
In terms of the methods that our group have decided for the different aspects of our productions have been appropriate decisions, this being that them being based on our research completed has insured that we made more reasonable decisions for our product ZEUS sport.
The decision in advertising our product for SKY Sport is a good decision as a lot of our target audience will be watching this channel and will allow good awareness for our product, furthermore to this I am able to see that the decision is a good one for the business as the channel we are advertising on complements the sports theme for our product. However in terms of self evaluation as a group it would have been better to select a channel more diverse and not just sport related so that we can gain the interest of a wide range of consumers.
Furthermore from our research the decisions we made as a group are suitable for our product as it allows it to reach near professional standards, our decision looks out for the best in our target audience and the market we are being place in so that we are able to insure that the success meets the requirements of consumers. I am able to also see that we have looked at the success of ZEUS SPORT as a whole, looking at also the short term and long term factors for our product, this being done due to the fact that we have insured that we future developments that Zeus Sport can incorporate to insure the success of our products and ways in which we can grow and expand but also aim to overcome our competitors.
Important Factors for production:
I am now going to look into the different factors that are very important when deciding to complete and provide something to the target audience and just generally and how these factors can impact the business in a major way:
Proof Reading
Spelling, Punctuation and Grammar
This factor within any piece of work is very important as it can affect the professionalism of a business, for example making a spelling mistake in the name of a product could mean that the whole idea will look very unprofessional and this will provide a message of the working ethic this being very low as simple factors like this can not be prevented, therefore spelling, punctuation and grammar are vital aspects fro individuals when doing any sort of project or providing information This can be insured by the use of proof reading to limit mistakes and insure that information provided is at a good standard.
Structure
Another factor that is important is the structure information provide, this is important as the information that is being presented need to be clear and understandable to the audience. Therefore by setting in a structure will allow the information to be easier to communicate to the audience. The use of paragraphs, headings, subheading and so on are a great method in establishing structure within work and information that will be presented. Once again this is an important factor to insure that professionalism is maintained.
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